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Digital Marketing Training

Digital Marketing
Course Training

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Key Features

Hands On Experience

Makersmind offers unique, hands-on learning cources that allow learns to build their knowledge and practice applying it before bringing it into a professional carreer.

Real Time Projects

We provide real time projects on SEO, SMM, PPC, GOOGLE ADS, CONTENT MARKETING, and other Technologies. Online Training’s are also available.

Personalized Training

We provide personal training for every individuals and that results in better learning engagement and faster achievements.

Course Curriculum

Fundamentals of Digital Marketing

  • ¤ Basics of Internet
  • ¤ Introduction to Digital Marketing
  • ¤ Understanding Basics of Html
  • ¤ What is KeyWords
  • ¤ Reaserch bof Keywords with Google planner
  • ¤ How to select Domain Name?
  • ¤ Naming of pages and Folders
  • ¤ How to use pictures for Digital Marketing
  • ¤ Overview
  • ¤ Understanding Search engine algorithms
  • ¤ How do search engine algorithms work.
  • ¤ Penalities and recoveries of search engine.
  • ¤ Why a search engines needs to be updated ?
  • ¤ Reasons to get your websitepenalized.
  • ¤ How to get your site optimized of google's hummingbird algorithm ?
  • ¤ What is panda and penguin algorithms ?
  • ¤ What is google's emd updates ?
  • ¤ Recovery of your site from panda,penguin and emd ?
  • ¤ Page speed Ranking signals & core web vital
  • ¤ LCP,FID,CLS
  • ¤ What is SEO?
  • ¤ Types of SEO?
  • ¤ What is google algorithms
  • ¤ Blended SEO
  • ¤ Tools: OSE & Ahrefs
  • On page optimization
    • ¤ What is on-page?
    • ¤ What is on-page?
    • ¤ What is on-page?
    • ¤ What is keywords?
    • ¤ What is tags?
    • ¤ How to use title tag?
    • ¤ Length of tags
    • ¤ What is meta tags,meta description?
    • ¤ How to use meta tag?
    • ¤ Usage of header tags (h1 to h6)
    • ¤ What is anchor tag? Where we use it?
    • ¤ Check charest encoding information
    • ¤ Favicons
    • ¤ Canonical links
    • ¤ Rich snippet
    • ¤ Page content
    • ¤ Page quality
    • ¤ What is user friendly andresponsive website?
    • ¤ Links of social media icons
    • ¤ Adding of robots.txt
    • ¤ What is google analytics?
    • ¤ How to link google analytics
    • ¤ Xml sitemap creation
    • ¤ What is alexa rank?
    Off page optimization
    • ¤ Link bulding
    • ¤ Using classified for inbound traffic
    • ¤ What is backlink
    • ¤ How to use backlink?
    • ¤ Who is linking to us? Fixing bad links
    • ¤ What is PA and DA?
    • ¤ Do-follow vs no-follow
    • ¤ Page ranking
    • ¤ Article summison
    • ¤ Blog writing
    • ¤ Guest blogging
    • ¤ Micro blogging
    • ¤ Directory submission
    • ¤ Listing in business sites
    • ¤ PPT submission
    • ¤ Link submission
    • ¤ Social bookmarking
    • ¤ Image/Infographic submission
    • ¤ Video submission
    • ¤ Review and comment writing
    Mobile SEO
    • ¤ Responsive Design
    • ¤ User Friendly
    • ¤ Mobike Friendly
    • ¤ Similar URLS as to your Desktops
    • ¤ Avoid common mistakes
    • ¤ Configure for other devices.
    • ¤ AMP
  • ¤ What is SMM
  • ¤ Importance of SMM
  • ¤ SMM vs SMO
  • ¤ What type of accounts to concentrate?
  • ¤ What is google adsense
  • Email Marketing
  • ¤ Benefits of email marketing
  • ¤ Email marketing software
  • ¤ Email marketing goals
  • ¤ Intro to malichimp
  • ¤ Strategy of email marketing
  • ¤ HTML Email
  • ¤ Email Tracking
  • Inbound Marketing
  • ¤ Google Adsense
  • ¤ Google Analytics
  • ¤ Traffic Report
  • ¤ Audience Report
  • ¤ Affiliate Marketing
  • ¤ What is AM?
  • ¤ How it works
  • ¤ how to find a good niche
  • ¤ Top networks on affiliate marketing
  • ¤ Payment models in AM
  • ¤ AM in E-commerce
  • ¤ Apply to AMf
  • ¤ promotion for AM products
  • ¤ Methods of promotion
  • ¤ Reports and ROI
  • Conversion tracking
  • ¤ What is the conversion
  • ¤ Process and funnel
  • ¤ Types of conversion
  • ¤ Conversion Reports
  • ¤ Funnel visualization
  • ¤ Multi-channel funnel
  • ¤ Attribution
  • ¤ Reporting
  • Insta Marketing
  • ¤ Insta account creation
  • ¤ Analyze brands
  • ¤ Strategy of instagram
  • ¤ Picture dimension
  • ¤ Filters in instagram
  • Pinterest marketing
  • ¤ Usage of pinterest
  • ¤ How brands use pinterest
  • ¤ Customize profile
  • ¤ Pins and links
  • ¤ Boards in pinterest
  • ¤ Using info graphics
  • ¤ Integration of pinterest in site
  • ¤ Tool for pinterest
  • Facebook Marketing
  • ¤ From objectives to roi.
  • ¤ Competitive research & analysis
  • ¤ Audience targeting
  • ¤ Bidding strategies
  • ¤ Remarketing strategy
  • ¤ Strategy presentation by participants
  • ¤ Types of fb ads
  • ¤ Fb ads vs google adds
  • ¤ Importance of ctr ( click through rate)
  • ¤ Targeting & optimizing copy of your ad
  • ¤ Live fb communities
  • ¤ Community building on fb
  • ¤ Fb brand page orientation
  • ¤ Edgerank algorithm
  • ¤ What is importance of engaging targeted audience on fb ?
  • ¤ Creating brand ambassadors on fb
  • ¤ Leveraging fb insights for success
  • ¤ Fb marketing success stories
  • Twitter marketing
  • ¤ Benefits of Twitter
  • ¤ How brands use twitter
  • ¤ Profile creation and customizing
  • ¤ Types of tweets and statistics
  • ¤ Content strategy for Twitter
  • ¤ Analysis of big brands
  • ¤ What is hashtags
  • ¤ Tools for twitter marketing
  • ¤ Twitter analytics
  • ¤ Twitter strategy
  • ¤ Twitter campaigns
  • ¤ Pr on twitter
  • ¤ Engaging customer through leadership
  • ¤ Leaveraging lists
  • Youtube Marketing
  • ¤ Creation of channel
  • ¤ Statistics of video marketing
  • ¤ Viral video examples
  • ¤ How to optimize a video
  • ¤ You tube engagement metrics
  • ¤ Increasing subscribers
  • ¤ Annotation and cards
  • ¤ Usage of playlist
  • ¤ Understanding copyrights
  • ¤ How to mailchimp statistics
  • Linkedin Marketing
  • ¤ Linked in leveraging for B2B
  • ¤ Overview of linked in
  • ¤ Lead generation through individual profiles
  • ¤ Lead generation for enterprise,company page,ads,strategy,groups
  • ¤ Profile makeover,answer,groups,status update recommendation
  • ¤ Open discussionon approach to leverage them
  • ¤ Roi measurment framework
  • ¤ Roi metrics dashboard creation
  • ¤ Roi measuring tools
  • ¤ Key competence
  • ¤ Tools
  • ¤ What is ORM?(Online reputation management)
  • ¤ Why ORM?
  • ¤ Examples of ORM
  • ¤ Areas to Google in ORM
  • ¤ Generating report for ORM
  • ¤ Monitoring of search result
  • ¤ Monitoring of complaint sites
  • ¤ Monitoring sites and blogs
  • ¤ Case study
  • ¤ Tools for managing reputation
  • ¤ PPC Training introduction
  • ¤ PPC Account setup
  • ¤ Google adWords
  • ¤ Yahoo Search Marketing
  • ¤ Set-up PPC campaign
  • ¤ PPC campaign navigation
  • ¤ Use my client center (MCC)
  • ¤ What is "click-through-Rates:(CTRS)
  • ¤ What is impression?
  • ¤ What is conversion?
  • ¤ What is "cost/conversion"?
  • ¤ How to increase CTR& conversion
  • ¤ What is Tracking code?
  • ¤ How to do keyword research for PPC
  • ¤ What is keyword Research?
  • ¤ Research PPC keywords
  • ¤ Select Targeted/related keywords
  • ¤ Analyze competitors keywords
  • ¤ Find keywords popularity & search volume
  • ¤ Categorize keywords in Ad groups
  • ¤ PPC keywords tools and resources
  • ¤ How to create ads for ppc campaigns
  • ¤ Create Effective Ads Ad groups
  • ¤ Bids management in ppc
  • ¤ What is bidding?
  • ¤ What is Quality score?
  • ¤ How Qualityscore effect on Bids?
  • ¤ How to increase position on search?
  • ¤ Bids for position
  • ¤ Importance of bidding techniques
  • ¤ How importantis landing page for ppc
  • ¤ What is landing page?
  • ¤ Important of landing page
  • ¤ Optimize your landing pages
  • ¤ How to increase conversion rates
  • ¤ Use 'callsto Action'
  • ¤ Cost/Conversion
  • ¤ PPC reporting structure
  • ¤ Campaign performance Reports
  • ¤ Keywords performance Reports
  • ¤ Ad group performance Reports
  • ¤ Ads performance Reports
  • ¤ PPC campaigns Tools
  • ¤ Google AdWords Tools
  • ¤ Web Analytics
  • ¤ Google Analytics
  • ¤ Google Adwords
  • ¤ Web master tool
  • ¤ Adsense
  • ¤ Google Forms

Become a Strategist in Digital Marketing and Get Hired!

Constantly Upgrade Your Digital Marketing Skills by learning key SEO winning strategies.Our Cource is Targeted for ALL type of business (B2C, B2B).No need to have any previous experience.

Course Duration :   5 Months
Students Enrolled : 2,352
Languange : English
Certificate of Completetion: Yes
Instructor Q&A: Yes
Instructor Direct Message : Yes